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Much Shelist Receives National Recognition for Its
“Cut Loose” Advertising Campaign
The Only Chicago-Based Law Firm Honored among Nearly 350 Entries
CHICAGO – March 19, 2008 – Chicago-based Much Shelist received an Honorable Mention in the “Advertising Campaign” category at the Legal Marketing Association’s 2008 Your Honor Awards ceremony held in Los Angeles on March 13. The firm – recognized for its “Cut Loose” print advertising campaign – was the only Chicago-based law firm honored by the association, which evaluated nearly 350 submissions to determine winners in 19 categories.
The “Cut Loose” print advertising campaign, which communicates the firm’s independence and commitment to serving the middle market, was recognized because it “successfully staked Much Shelist to a middle-market niche in Chicago and positioned the firm as an ideal alternative to the megafirm.”
“We are very proud to have this creative work acknowledged by our peers in the national legal community,” said David T. Brown, Chair of the Management Committee at Much Shelist. “The ‘Cut Loose’ campaign successfully communicates our passionate focus on being the full-service law firm of choice for middle-market businesses throughout Chicago.”
The campaign included a series of four ads targeted at both potential clients and lateral recruits. The ads ran in Chicago print publications in late 2007 and early 2008. The campaign effectively advanced an ongoing legal industry debate about the relative merits of law firm mergers, the megafirm model and the benefits offered by independent firms to clients of all sizes.
About Much Shelist
Chicago-based Much Shelist is an independent, full-service business law firm focused on the middle market. Since its founding in 1970, Much Shelist has grown to approximately 85 attorneys. The firm offers services in a wide range of practice areas, including business litigation; corporate law; mergers and acquisitions; corporate finance and securities; commercial finance; taxation and business planning; real estate; bankruptcy, reorganization and creditors' rights; employee benefits and executive compensation; health care; insurance coverage and risk management; intellectual property; labor and employment; and wealth transfer and succession planning. Clients include middle-market businesses, financial institutions, public and private companies, families and high-net-worth individuals.
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